a division of DRI

We have unparalleled knowledge and 40 years of experience

studying every facet of travel and tourism.

Leisure travelers

Business travelers
Convention and meeting attendees
Tour takers

Travel agents

Tour operators
Tourism business operators

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Travel and tourism organizations worldwide have benefited from our research. 

Visitor profiling

Feasibility of new attractions or products
Advertising development, effectiveness, tracking
Return on investment   

Inquirer conversion
Website evaluation and conversion

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DRI acquired Davidson Peterson Associates in 1999.