a division of DRI


Our work is focused on helping clients use information and insights to make

better, more informed and strategically-sound decisions.

We provide clients strategic assistance

to better understand key issues and solve problems. 

We help our clients use the appropriate research tools

- selected and tailored to their unique needs - 

to drive solutions to difficult problems.

We analyze and distill data to provide our clients with relevant,

compelling decision-making recommendations and guidance.


Areas of Expertise:


Consumer Products and Services

Not-for-Profit and Philanthropic Organizations
Marketing Communications

Financial Services

Customer/Employee Measurement

Research Methods:

Target audience definition



Product development and refinement

Message development

Brainstorming and idea generation

Communications diagnostics

Marketing measurement and evaluation

Traditional and non-traditional qualitative research techniques 


Get a quick read on the thoughts, opinions and preferences of Maine’s residents.

Understand how "Mainers think," without having to make an investment

in a large, proprietary market research study.

Critical Insights on Maine™ Report Available Now

Fall 2019:  Voters’ Views on Issues Facing Maine and the Nation

Subscribe to Critical Insights on Maine™

Since the late 1990s, this survey has been a valuable resource to subscribers

in the marketing communications, consumer products and public policy categories.

The Critical Insights on Maine™ tracking survey is a timely,

cost-effective tool for informed decision-making.

A semi-annual survey of 600 adults in Maine, conducted in the spring and fall

General interest questions on a wide range of topics.

Strategically phrased proprietary questions.

$1,100 per question, $2,750 for three questions.

Subscribers receive a fully tabulated report of findings.

Critical Insights on Maine™ Fact Sheet


On the waterfront in Portland, Maine.


Our state-of-the-art qualitative research suite was constructed

to accommodate our qualitative research practice.


In addition, the facility is available for rental to 3rd parties and independent moderators.

Get a quote

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The focus group room comfortably seats up to twelve participants, with a

large conference table providing

ample workspace for respondents.

The adjacent, two-tiered client viewing suite comfortably seats eight individuals.

Wall-mounted cameras and hidden microphones for unobstructed and unobtrusive video- and audio-taping. 

Audio/video equipment for recording.  

High speed Internet access to facilitate web usability research.

Audiovisual equipment (television, DVD, laptop computer) for demonstrations

and presentations.

DRI aquired Critical Insights in 2016.

©2020 by Digital Research, Inc.