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a division of DRI


Our work is focused on helping clients use information and insights to make

better, more informed and strategically-sound decisions.

We provide clients strategic assistance

to better understand key issues and solve problems. 

We help our clients use the appropriate research tools

- selected and tailored to their unique needs - 

to drive solutions to difficult problems.

We analyze and distill data to provide our clients with relevant,

compelling decision-making recommendations and guidance.


Areas of Expertise:


Consumer Products and Services

Not-for-Profit and Philanthropic Organizations
Marketing Communications

Financial Services

Customer/Employee Measurement

Research Methods:

Target audience definition



Product development and refinement

Message development

Brainstorming and idea generation

Communications diagnostics

Marketing measurement and evaluation

Traditional and non-traditional qualitative research techniques 


Get a quick read on the thoughts, opinions and preferences of Maine’s residents.

Understand how "Mainers think," without having to make an investment

in a large, proprietary market research study.

Critical Insights on Maine™ Report Available Now

Spring 2020:  Voters’ Views on Issues Facing Maine and the Nation

Subscribe to Critical Insights on Maine™

Since the late 1990s, this survey has been a valuable resource to subscribers

in the marketing communications, consumer products and public policy categories.

The Critical Insights on Maine™ tracking survey is a timely,

cost-effective tool for informed decision-making.

A semi-annual survey of 600 adults in Maine, conducted in the spring and fall

General interest questions on a wide range of topics.

Strategically phrased proprietary questions.

$1,100 per question, $2,750 for three questions.

Subscribers receive a fully tabulated report of findings.

Critical Insights on Maine™ Fact Sheet

Our Focus Facility is OPEN for BUSINESS!

In accordance with the State of Maine’s plan for Covid-19 business re-opening, we are now accepting holds for our focus facility (as well as out-state qualitative work).

Here is what DRI/Critical Insights is doing to provide for the safety of our clients, study participants and staff:

  • Group participation currently limited to five (5), to preserve social distancing.

  • Each focus participant will be protected by a free-standing, acrylic, three-sided personal space protector.  These transparent guards provide personal protection without obstructing sightlines around the table.

  • Our reception desk features an acrylic barrier between host and participants, with a convenient pass-through for documents.

  • All participants will text their arrival to our host (or call).  Participants will remain in their vehicles until a host escorts them to check-in and then directly into the room.

  • Sign-in and sign-out materials will be individualized, so they are handled only by a single participant.

  • Food will be limited to snacks and boxed lunches, and must be consumed in the focus room.

  • Incentives will be provided to each participant in the focus room, at the conclusion of the group, so that people may proceed directly to the facility exit.

  • All spaces will be sanitized before, between and after groups take place.

  • We are currently limiting the back room to two (2) observers.

Not ready to travel yet… but still need results?  Our experienced moderators will run your groups.  You and your clients can view the live stream via FocusVision.


On the waterfront in Portland, Maine.


Our state-of-the-art qualitative research suite was constructed

to accommodate our qualitative research practice.


In addition, the facility is available for rental to 3rd parties and independent moderators.

Get a quote

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The focus group room comfortably seats up to twelve participants, with a

large conference table providing

ample workspace for respondents.

The adjacent, two-tiered client viewing suite comfortably seats eight individuals.

Wall-mounted cameras and hidden microphones for unobstructed and unobtrusive video- and audio-taping. 

Audio/video equipment for recording.  

High speed Internet access to facilitate web usability research.

Audiovisual equipment (television, DVD, laptop computer) for demonstrations

and presentations.

DRI aquired Critical Insights in 2016.

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