a division of DRI
Our work is focused on helping clients use information and insights to make
better, more informed and strategically-sound decisions.
We provide clients strategic assistance
to better understand key issues and solve problems.
We help our clients use the appropriate research tools
- selected and tailored to their unique needs -
to drive solutions to difficult problems.
We analyze and distill data to provide our clients with relevant,
compelling decision-making recommendations and guidance.
Areas of Expertise:
Healthcare
Consumer Products and Services
Not-for-Profit and Philanthropic Organizations
Marketing Communications
Financial Services
Customer/Employee Measurement
Research Methods:
Target audience definition
Segmentation
Positioning
Product development and refinement
Message development
Brainstorming and idea generation
Communications diagnostics
Marketing measurement and evaluation
Traditional and non-traditional qualitative research techniques
CRITICAL INSIGHTS ON MAINE ™
Get a quick read on the thoughts, opinions and preferences of Maine’s residents.
Understand how "Mainers think," without having to make an investment
in a large, proprietary market research study.
Critical Insights on Maine™ Report Available Now
Fall 2019: Voters’ Views on Issues Facing Maine and the Nation
Subscribe to Critical Insights on Maine™
Since the late 1990s, this survey has been a valuable resource to subscribers
in the marketing communications, consumer products and public policy categories.
The Critical Insights on Maine™ tracking survey is a timely,
cost-effective tool for informed decision-making.
A semi-annual survey of 600 adults in Maine, conducted in the spring and fall
General interest questions on a wide range of topics.
Strategically phrased proprietary questions.
$1,100 per question, $2,750 for three questions.
Subscribers receive a fully tabulated report of findings.
Critical Insights on Maine™ Fact Sheet
OUR FOCUS GROUP SUITE
On the waterfront in Portland, Maine.
Our state-of-the-art qualitative research suite was constructed
to accommodate our qualitative research practice.
In addition, the facility is available for rental to 3rd parties and independent moderators.
The focus group room comfortably seats up to twelve participants, with a
large conference table providing
ample workspace for respondents.
The adjacent, two-tiered client viewing suite comfortably seats eight individuals.
Wall-mounted cameras and hidden microphones for unobstructed and unobtrusive video- and audio-taping.
Audio/video equipment for recording.
High speed Internet access to facilitate web usability research.
Audiovisual equipment (television, DVD, laptop computer) for demonstrations
and presentations.
