Traverse Burnett
Associate Director

Traverse joined DRI in 2014.  Trav is an expert in designing questionnaires and analyzing data for large-scale studies that measure customer satisfaction, advertising effectiveness and brand awareness, message effectiveness, website usability, and consumer attitudes and perceptions.  

Prior to DRI, Traverse spent more than a decade at Greenwald & Associates and before that, at the U.S. Travel Association. 

Trav graduated Magna Cum Laude from the College of William & Mary and holds a Master’s degree in experimental psychology from Wake Forest University. 

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