26 May 2009

Digital Research, Inc., launches Waggle

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Kennebunk, ME – Digital Research, Inc., (DRI), Maine’s largest full service marketing research firm, announces the launch of its new Waggle service. Waggle is a private, social networking community platform, designed solely for marketing research purposes. Waggle’s unique modular platform offers deep research insights at a considerable cost savings over other market research online communities (MROCs).

“MROCs are revolutionizing the marketing research industry” says DRI Executive Vice President Jane Mount, “Instead of just asking questions, we are now able to fully listen to consumers and anticipate trends. This presents opportunities for marketers – who are looking for a safe haven to test ideas and social media strategies. DRI’s Waggle provides such an environment.”

About Digital Research, Inc.
Founded in 1992, Digital Research, Inc. is a full-service marketing research firm with a specialty in new media research techniques. A pioneer in online research, DRI has been managing online panels and communities for almost two decades. For more information, visit DRI on the Web at www.digitalresearch.com. Or, for more information on Waggle, visit www.driwaggle.com.

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