TRAVEL & TOURISM – “Don’t Miss” Advice for Destination Marketers from DMAI2013

The recent Destination Marketing Association International (DMAI) convention in Orlando gathered a savvy group of destination marketers for shared learning and networking. Recurring in many conversations I had with attendees and presenters alike were the following key themes. Keep these in mind as you plan your destination’s priorities for the coming months  – 1. Strategy.. read more →

Big Data Paralysis: 3 Tips for Avoiding the Trap

In a recent article in Inc. magazine, Margaret Heffernan shares the cautionary tale of a small company that invested for the first time in database marketing, only to find themselves drowning in “big data.”  They were saddled with data paralysis and found themselves on a never-ending quest for that missing piece of information – “If.. read more →