The Secret to Getting More Out of Customer Satisfaction Research

If you’re being called upon to revamp or introduce a results-driven customer satisfaction research program, you are not alone. Over time, customer satisfaction programs can come to focus primarily on operational metrics, such as availability of merchandise or how quickly service calls are answered, as key performance metrics.   But when trying to diagnose business performance.. read more →

RESEARCH TIPS FROM A DATA GEEK – Market Research Helps You Anticipate Your Customers’ Needs

What is Market Research? Market Research is the process of gathering and analyzing data in order to predict what people will do, what people like, and what they want. This research is conducted in a variety of ways, which include customer surveys, focus groups, and analyzing big data. By asking the right questions and making.. read more →