Finding New Customers With Marketing Research: A MINI CASE STUDY

Tom was a business owner who had a successful chain of restaurants, but wanted to attract more customers. Using marketing research, Tom was able to identify likely new customers and understand why they had not yet visited.  Tom’s story illustrates that marketing research doesn’t need to be complicated to be effective.  The key to success.. read more →

Big Data Paralysis: 3 Tips for Avoiding the Trap

In a recent article in Inc. magazine, Margaret Heffernan shares the cautionary tale of a small company that invested for the first time in database marketing, only to find themselves drowning in “big data.”  They were saddled with data paralysis and found themselves on a never-ending quest for that missing piece of information – “If.. read more →