Digital Research, Inc. Announces Key Promotions

February 15th, 2011

Digital Research, Inc. (DRI) has announced the promotion of two key employees.

Jane Mount, from Scarborough, has been promoted to President of Digital Research, from her position as Executive Vice President and Director, Research Services. In her new role, Jane will manage all of the day-to-day operations for the company. Jane joined the company in 2000 and has worked as a marketing research professional for more than twenty years.

Stephanie Fraone, PhD, who is also from Scarborough, has been promoted to Associate Research Director from the position of Senior Research Associate. Stephanie oversees a variety of global research studies, including web site evaluations, customer satisfaction studies, market rate studies, shopper insights studies and market segmentation.

Founded in 1992, Digital Research, Inc. is a full-service marketing research firm with a specialty in new media research techniques. A pioneer in online research, DRI has been managing online panels and communities for almost two decades. DRI is the recipient of the 2010 EXPLOR Award for Innovation in Research. For more information, visit DRI on the Web at www.digitalresearch.com. Or, for more information on their market research online communities, visit www.driwaggle.com.

Another Auld Lang Syne

December 30th, 2010

That week between Christmas and New Year’s is typically quiet — half the staff is on vacation, the telephones are quiet, clients are stuck in snow storms in Manhattan. I am in the office this week to finish up some projects, cover for vacationing employees and attend to any end of year ‘closing of the books’ needs. I also have a minute or two for reflection.

I reflect on the year now winding down, and ponder what is to come. How was 2010? Despite continuing stories of economic stress, Digital Research has had much to celebrate. Sales were strong. We brought on more new clients this year than we have in recent memory. We continued to work with the clients who we love and have gotten to know and appreciate over the years. We won an industry award (EXPLOR, that is). We spoke at four different industry conferences, published articles and taught webinar classes. Yes, a lot to celebrate, and so much for which to be grateful. Read the rest of this entry »

DIGITAL RESEARCH, INC. AND AMERICAN WATER WIN TOP HONORS IN 2010 EXPLOR AWARDS

November 17th, 2010

DRI&ExplorLogo

Kennebunk, ME November 17, 2010 – Digital Research, Inc., headquartered in Kennebunk, ME, and its client partner American Water, have been named winner of the 2010 EXPLOR Award, earning distinction with this prestigious honor in research innovation.

Finalists for the award competition presented their respective case studies at The Market Research Event, which took place November 8-10 in San Diego. Now in its eleventh year, the EXPLOR Awards celebrate exemplary achievements in the field by recognizing the most innovative applications of technology in research.

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Journey to the Center of EXPLOR

November 11th, 2010

Well, it’s been a journey — eleven years to be precise. That’s the first time Digital Research was nominated for the EXPLOR Award, when it was first conferred by the University of Wisconsin. EXPLOR has changed ownership since then, first to the AMA and now IIR — and we followed along from owner to owner, from conference to conference. As a company dedicated to providing fresh perspectives in marketing research, we are continually drawn to this award that celebrates innovation in our industry.

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Maine reports tourism up

November 2nd, 2010

from the The Associated Press, as printed in the Portland Press Herald online
(http://www.pressherald.com/news/Maine-reports-tourism-up-.html)

AUGUSTA Maine officials say summer tourism was up significantly over last year.

Data collected by Davidson-Peterson Associates, a travel and tourism research firm in Kennebunk that represents the Office of Tourism, says an estimated 13.7 million day travelers and an additional estimated 9.5 million overnight travelers visited Maine during the summer of 2010.

That marks an increase in day visitation of 8 percent over the summer of 2009, with overnight visitation up 14 percent over a year ago.

Officials say tourism generates approximately $8 billion in sales of goods and services and contributes more than $400 million in state and local tax revenue.