June 21st, 2010
CINCINNATI, Jun 21 /PRNewswire/ — Digital Research, a marketing research firm, and ThinkVine, a marketing insights and technology provider, will present the most recent findings in a popular ongoing quarterly series on how American consumers have changed their shopper behavior. This edition has been expanded to include general outlet and non-grocery behavior. The live webinar, open to the public but limited in registration, will take place on June 24th at 1:00 pm Eastern. The purpose of this study is to monitor the current economic mood of consumers and how the economy has affected shopper behavior in the United States. Results from the Q1 2010 study will also be compared with findings from Q3 2009. Read the rest of this entry »
Posted in News | Comments Off
June 8th, 2010
Besides the Red Sox, baked beans, and a certain tea party, what is Boston known for? Hosting The ONE Market Research Conference June 9 – 11, 2010. We at Digital Research are excited to participate in the ONE industry event where both vendors and clients can come together to address some of the most important issues facing the market research industry today. Look for us at our booth – #50. We would love to share with you our latest thinking on MROCs.
Jane Mount
Executive Vice President
Posted in News | Comments Off
April 13th, 2010
I’ve been following an interesting discussion forum started by Ray Poynter in the NewMR Group on Linked In. In this forum, about forty or so of us have been debating the usage of MROCs – are they qualitative or quantitative research? The purists among us (yes, that’s me) stomp our feet and exclaim “Qualitative!” for the polls and surveys run through MROCs have not proven their reliability. Yet, as this user group discussion suggests, are we entering a new dimension of data collection where there is some blurring of qual/quant? A new anthropological species? It’s really no different than what we’ve faced with traditional focus groups (how many voted for that concept?) but on a larger scale.
Read the rest of this entry »
Posted in Blog, Online Communities, Research Trends | Comments Off
March 25th, 2010
Over the past couple of months, the team here at DRI has been busy conducting more consumer segmentation studies for clients. This is a welcome development, as I believe it is a sign that businesses have started to recover from the recession and that it’s a perfect time for companies to get the in-depth understanding of their customers that segmentation studies offer. Read the rest of this entry »
Posted in Blog, Online Communities, Research Trends, Retail Research | Comments Off
March 18th, 2010
All too often, market researchers use data as a crutch when they present the findings of their studies. What’s more, they often don’t do enough to connect their findings to the underlying business issues faced by the client. This leaves researchers vulnerable to being seen as commodities that can be easily replaced with self-service tools like Survey Monkey (even the name implies that a lower-species can do the work).
Read the rest of this entry »
Posted in Blog, Research Trends | Comments Off
