25 Apr 2011

Jane Mount to Discuss MROCs at CASRO Technology Conference in NYC, June 2-3

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Jane Mount, President of Digital Research, Inc. will discuss Market Research Online Communities (MROCs) at the CASRO Technology Conference.

Please join us at the conference for an informative, moderated, panel discussion about Market Research Online Communities (MROCs).

Thursday, June 2

10:45 a.m. – 12:10 p.m. Market Research Online Communities (MROCs) – Panel Discussion

MROCs have fast become a popular data collection tool, but remain in the early stages of its lifecycle. Questions abound: Are MROCs a replacement for focus groups? What are the limitations? What technologies are being used to support them? Are marketplace tools effective and do they meet industry research standards? Is there special “glue” that needs to be developed to link disparate systems? These questions and others will be addressed in this interactive session.

  • Theo Downes-Le Guin, Chief Research Officer, Market Strategies International; session moderator
  • Greg Heist, Vice President, Research Innovation, Gongos Research, Inc.
  • Jane Mount, President, Digital Research, Inc.
  • Derek Sawchuk, Marketing Manager, Itracks
  • Bonnie Sherman, Vice President, Custom Panel Development, Decipher
  • Jason Smith, President, Product Innovation, Vision Critical

Conference Co-Chairs:

Tony DiPonio, Senior Vice President, Information Systems, Market Strategies International
Tim Macer, Managing Director, meaning limited

Jane Mount is President of Digital Research, Inc., a New England based marketing research firm, which focuses on new media research techniques for Fortune 500 organizations.

Jane conceived and launched Waggle; a modular Marketing Research Online Community platform. She is now a frequent communicator on social media research, and has presented at the 2009 MRA First Outlook Conference, the 2010 CASRO’s Panel Conference and 2010 QRCA Annual Conference.  She published an article on MROCs in the February 2010 issue of MRA’s Alert Magazine and has taught an MRA webinar on the subject.

For almost two decades, Digital Research, Inc. (DRI), a full service marketing research firm has been a leading provider of online research, including online proprietary panels and Market Research Online Communities (MROCs) through our Waggle; online community platform and omnibus.  We also offer traditional quantitative data collection methods including paper surveys, telephone surveys and personal intercepts. We provide qualitative research services either in-person or online.

For more information, visit DRI on the Web at www.digitalresearch.com. Or, for more information about Waggleâ„¢, our market research online community (MROC) platform and omnibus, visit www.driwaggle.com.