07 Sep 2010

Going to the QRCA 2010 Annual Conference in Philadelphia, PA Oct 13-15?

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Jane Mount of Digital Research, Inc. (DRI) will present “From Bedrock to MROC-Market Research Online Communities:  An Evolution in Qualitative Research.”

Please join us at the conference for an informative, educational journey into the history of Market Research Online Communities (MROC’s), and how this new technology is being leveraged to conduct market research.

Date:               Thursday, October 14, 2010
Time:               10:15 A.M. – 11:45 A.M.

Just as Web 2.0 has changed the way we interact with each other, the increasing popularity of social networks and its applications are also changing the face of marketing research.

Our very own Jane Mount of Digital Research, Inc. (DRI) will discuss the pros, cons and unique considerations for this new method of conducting qualitative research. 

Learn how MROC’s work and what they are best used for, how clients can benefit from the use of an MROC and how to engage in “listening post” techniques for gathering qualitative insights.

In Jane’s presentation, you will learn:

  • What an MROC is, and how it differs from open social networks/communities, focus groups or quantitative online panels
  • How to start an MROC, with a perspective on technology needs, recruitment, management, and member engagement
  • What types of activities can generate deep information and help clients gather qualitative insights
  • How qualitative researchers can work with clients to enhance the usage of MROC’s
  • What ingredients are necessary for a successful MROC
  • Actual examples from MROC’s

Jane Mount is an accomplished marketing research professional, conducting research in a variety of industries. Jane is Executive Vice President of Digital Research, Inc., (DRI) a New England based marketing research firm, which focuses on new media research techniques for Fortune 500 organizations.

For almost two decades, Digital Research, Inc. (DRI), a full service marketing research firm has been a leading provider of online research, including online proprietary panels and Market Research Online Communities (MROCs) through our Waggle™ online community platform and omnibus.  We also offer traditional quantitative data collection methods including paper surveys, telephone surveys and personal intercepts. We provide qualitative research services either in-person or online.


Visit Digital Research, Inc. (Booth #112) to say hello and get your free Waggle T-shirt!

Hope to see you there! 

Best Regards,
Robin Epstein