Today's companies need to have an ongoing dialogue with their customers, to understand customer needs and support sales and marketing efforts. Digital Research was one of the first companies to maintain proprietary panels for their clients. Also called advisory panels, or online communities, these web-based customer groups are an invaluable research tool for your business.

Your own proprietary panel will provide you with immediate access to individuals in your target market. DRI can specifically recruit high-involvement users of your products or services, helping you to keep your fingers on the pulse of your loyal customer base.

As you develop new business concepts and new products — or as you refine your existing product line - a proprietary research panel puts valuable consumer input within easy reach.

Simply call DRI and our research professionals can pose the relevant questions to a sample drawn from your panel, often within a matter of hours.

For more information on how to build a proprietary research panel, contact DRI.