The Internet is a telephone.

And as we begin to understand the beneficial uses of this remarkable technology, one thing is clear – the Internet promises to transform marketing research as much as the telephone did during the last century.

The Web makes it possible to communicate with large numbers of people quickly, cost-effectively, and unobtrusively. Because of its visual display capabilities, the Web extends the range of research that can be conducted remotely. Today, more respondents can participate in a graphically rich online study that boasts the statistical reliability of a large sample.

DRI is an early leader in new media research. Our experts can employ the most advanced techniques to gather data at your Web site, from our own online Consumer Technology Panel™, or from your proprietary online panel.

In many cases, new media research may be the best data collection approach for a proposed research project. In other cases, we may recommend a blend of traditional data collection methods and online research.

DRI’s state-of-the-art new media research methods include:

• Nth Guest Recruiting
• Nth Guest Surveys
• DRI's SmartSurvey™
• Online Focus Groups
• Random Rotation

 

Nth Guest Recruiting

Nth Guest Recruiting invites random Web site guests to respond to a survey via a pop-up window, which can be positioned at strategic locations on your site. Guests may complete the survey immediately, opt to receive it later, or decline to participate.

Nth Guest Surveys

Similar to Nth Guest Recruiting, an entire survey can be made to randomly pop up at strategic site locations. When Nth Guest Surveys are relatively short, they can enjoy response rates that are sometimes double those achieved by pop-up invitations.

DRI's SmartSurvey™

Essentially, DRI's SmartSurvey™ is "conditional branching" in a Web survey. Response choices will determine which questions or question blocks are subsequently presented.

Online Focus Groups

Online focus groups are a cost-effective and convenient way to gather qualitative data from consumers in remote locations. Essentially, online focus groups are moderated chat sessions. Special software allows moderators to provide participants with audio and visual stimuli, while controlling the duration of its presentation. From their own offices, communicating privately with the moderator, clients can monitor the group discussions taking place online.

Random Rotation

DRI routinely provides random rotation of images, questions, and survey concepts to avoid positioning bias.