Industry-Specific Research

Publishing

Since 1992, Digital Research, Inc. (DRI) has conducted marketing research for national publishers that include Ziff-Davis Media and the Walt Disney Publishing Company.  Since 1996, several national magazines have employed our award-winning Internet Reader Response™ program (IRR) to measure their subscribers' recall of and response to print advertising.  In 1999, IRR™ received the first-ever EXPLOR award (EXemplary Performance and Leadership in Online Research) sponsored by the A.C. Nielsen Center for Marketing Research.

In addition to IRR, we provide the following research methods the Publishing industry. Our professionals will develop a solution that addresses your unique research needs. Contact DRI

• Cover Design Studies
• Editorial Content Studies
• Reader Profile Studies
• Subscriber Panels
  

Consumer Packaged Goods

DRI has conducted numerous projects for the consumer packaged goods industry, including:

• Packaging Design Studies
• Sales Research
• Attitude and Usage Studies
• Concept Studies/Product Development
• Advertising Testing
• Pricing Research
  

Retail

DRI conducts customer studies for a number of retail chains maximizing customer appeal through both development and execution.

• Online Shopper Panels
• Merchandising Decision-Making
• Weekly Sales Circular Design
• Shopper Behavior Studies
• Operational Excellence Studies
• Private Label/Store Brand Product Development
• Store Layout and Design Studies
• Website Design and Usability
• Branding Research
  

Health Care

DRI’s experience in Health Care spans both health care facilities and suppliers to these facilities (such as pharmaceutical companies).  Most of our work in this arena has focused on stakeholder satisfaction and the development of impactful advertising.

• Satisfaction Studies
• Positioning and Advertising Studies
• Segmentation Studies
  

Technology and Entertainment

Today the technology and entertainment fields are at times intertwined, and the activities of both require customer acceptance and persuasion.  DRI’s activities here have involved both understanding the needs and attitudes of customers, as well as engaging them in the evaluation of potential offerings.

• Attitude and Usage Studies
• Concept/Product Testing
• Home Use Testing
• Website Testing