Our team of specialists is prepared to address a full range of unique marketing research issues.

The following methods are just a few of the custom marketing research services we provide. Please contact one of our research professionals to develop a custom program that helps support your management decisions. Contact DRI

• Advertising Research
• Concept/Product Testing
• Satisfaction Studies
• Attitude and Usage Studies
• Brand Equity Research
• Website Usability Testing
• Packaging Design
• Segmentation Studies
• Conjoint Studies

DRI offers a full range of field services to satisfy the primary data collection requirements of our research programs.

• Data collection
  • Telephone Surveys
  • Mail Surveys
  • Intercept Interviews
  • Online Surveys
    
    
• Qual/Quant Studies
  • Focus Groups
  • Online Communities
  • In-Depth Personal Interviews
  • Executive Interviewing
  • Online Focus Groups
  
  
• DRI's Focus Group Facility
  • A modern facility in a converted 19^th century mill on the picturesque Mousam River.
  • An 18 ft. x 11 ft. meeting room.
  • Comfortable seating for 10 participants (plus moderator), VHS VCR, easel pad and white board.
  • An 11 ft. x 15 ft. viewing room with one-way mirror, telephone/Internet access and remote sound.
  • Host/hostess availability for client and participant support.
  • Full kitchen facilities.
  • Audio taping capabilities, with two audiotape copies (videotapes and additional audio copies can be ordered separately at an additional cost).

DRI is a member of the Council of American Survey Research Organizations (CASRO), and subscribes to CASRO's Code of Standards and Ethics for Survey Research.