Analysis

The ability to spot significant findings — whether in large survey research data sets or in focus group transcripts — depends on two things:

• The quality of the questions asked; and
• Research training and experience.

In all of its research programs, DRI begins with the end in mind, assuring that significant differences in the data will either support or help reject the central project hypotheses.

Our senior researchers and project managers are well versed in both standard and advanced analytical methods. Each brings a critical eye to bear on data tabulations.

Reporting

Actionable research requires that we present results in a way that best meets your needs. Our research professionals will work with you to understand your requirements — from simple tabulations to comprehensive management reports to graphically rich presentations for your board of directors.

At DRI, we understand your need for rapid turn-around of decision support data. That's why we schedule tabulation activities so that accurate data is available within 24 hours of the close of a field operation. We can prepare a top-line report within 48 hours.

Online data collection provides even more flexibility, including real-time access to tabulated data while your survey is still in the field.