To support our new media research programs, DRI has established a global Consumer Technology Panel™ of individuals who have expressed a desire to participate in online surveys and focus groups.

The DRI Consumer Technology Panel™ closely parallels the demographic profile of adults with Internet access. Samples can be drawn to precisely represent the online universe. Or, we can balance the pool of panelists that are invited to participate on key demographic characteristics such as sex, age, education, and geographic region.

The panel, currently numbering in the tens of thousands, continues to grow. We recruit Panel Members in a variety of ways, including:

• Banner ads on high traffic sites,
• Opt-in recruiting programs with strategic online partners,
• Our own Tell-a-Friend™ referral program, and
• Opt-in recruiting of respondents in select proprietary studies.

In the fledgling arena of online marketing research, DRI offers a unique proposition to prospective Panel Members. Let your voice be heard! This stands in contrast to other companies whose principal panel proposition is to pay per survey. The difference is subtle, but important. DRI's opinion leaders consistently provide survey response rates approaching 50% - all but eliminating the threat of non-response bias.

If you are interested in joining our Consumer Technology Panel™, click here.