Members of the DRI team are experienced research professionals who are committed to our mission and our clients' success. All are PRC certified (Professional Research Certification).

We encourage you to contact our research services staff to find out more about how we can assist you.

• Jane Mount
• Karen Ida Peterson
• Nicole Devine
• Marcia Wood

Jane Mount
Executive Vice President and Director, Research Services

Jane has twenty years of experience in market research and strategic planning, primarily in the consumer products and retail industries. Jane leads the research services group at DRI. She is an expert in advertising and new product development, as well as in the leveraging of advisory panels for customer experience management.

Jane earned her undergraduate degree from Lehigh University and her MBA from Seton Hall University. She has also completed graduate studies at Notre Dame University. Jane has worked for such leading organizations as Nabisco, Inc., Philips Lighting Company, and Hannaford Bros. Co.
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Karen Ida Peterson
Founder, Research Director
Davidson-Peterson Associates division

Since founding Davidson-Peterson Associates in 1974, Karen has achieved national recognition for her leadership in marketing research for the travel and tourism industry. She specializes in projecting the benefits of developing new facilities and events, and marketing historic resources.

Karen holds a BA from Wellesley College and has completed graduate work in business at Baruch College. She has taught numerous classes on marketing research and has spoken on tourism topics to the Governor's Conference on Tourism in many states. She was a delegate from Maine to the White House Conference on Travel and Tourism.
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Nicole Devine
Associate Research Director

Nicole has more than a decade in custom research design and analysis. Nicole leads much of our travel and tourism research effort, in particular evaluating the marketing efforts of CVB's, State tourism agencies and attractions.

Nicole holds a BA in Economics from Colby College.
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Marcia Wood
Research Director

With over fifteen years of experience in marketing research, Marcia is renowned for her skill at managing ongoing, complex research programs. Marcia leads our pharmaceutical practice at DRI and engages in continuous tracking satisfaction programs for this industry.  

Marcia holds a BA from Rutgers University. Prior to DRI, Marcia worked for BASES and Market Facts (now Synovate).
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