FOR IMMEDIATE RELEASE
November 21, 2005  

Jane Mount Named Vice President at Digital Research, Inc. 

Kennebunk, ME: Digital Research, Inc. (DRI) announces the promotion of Jane Mount from Research Director to Vice President. 

In her new role, Mount will take on the added responsibilities of new business development
and internal corporate strategy development.  She will also remain active in her own research
practice, which focuses on consumer packaged goods, custom online research, the retail
sector, brand development and positioning, and consumer publications.

At DRI, Mount directs the most comprehensive and most highly acclaimed toy research
program in the publishing industry, Disney’s FamilyFun Toy of the Year Awards.  She also
co-created DRI’s successful medical education tracking program, MedEd Tracker, the only physician satisfaction program of its kind in the pharmaceutical industry; she continues to
provide strategic direction to this program.   Her work in developing an online customer
research panel for a major grocery chain earned the American Marketing Association’s
(AMA) coveted EXPLOR Award (Exemplary Performance and Leadership in Online Research). 

 “I am pleased to recognize Jane’s outstanding contributions in evaluating consumer behaviors, attitudes and beliefs, as well as her leadership, with this new position,” says Bob Domine, DRI president.  “Our clients will continue to benefit from Jane’s research expertise, and we will
benefit from her increased involvement in our strategic planning and business development processes.”

Mount earned a B.S. in Finance from Lehigh University and an M.B.A from Seton Hall
University. She is a graduate of the AMA’s School of Marketing Research at Notre Dame University, and was trained in focus group moderating at the RIVA Institute. Mount is a
member of the AMA, the Interactive Marketing Research Association/Market Research Association, and the National Association of Female Executives. 

A resident of Scarborough, Mount serves as Secretary on the Board of Directors of the
Morrison Developmental Center in Portland .

Digital Research is a full-service marketing research firm, specializing in web-based research
and panel development/management.  DRI provides custom research solutions to a wide
range of industries, including consumer packaged goods, pharmaceuticals, retail, media,
and travel/tourism (through its Davidson-Peterson Associates subsidiary).

For more information, contact DRI at 207-985-7660 or visit www.digitalresearch.com.