Providing direction in travel and tourism…

DPA LogoDigital Research acquired Davidson Peterson Associates (DPA) in 1999.  DPA had been providing marketing research solutions to the travel and tourism industries since 1974.  Today, we continue to serve those segments under the Davidson Peterson / DPA brand.

We have developed unparalleled knowledge and experience throughout nearly 40 years of studying every facet of travel and tourism, including:

•    Leisure travelers
•    Business travelers
•    Convention and meeting attendees
•    Tour takers
•    Travel agents
•    Tour operators
•    Tourism business operators

Over the years, travel and tourism organizations throughout the United States and abroad have benefited from our research on a wide range of tourism issues. Among these issues are:

•    Visitor profiling
•    Feasibility of new attractions or products
•    Advertising development, effectiveness and tracking
•    Return on investment
•    Inquirer conversion
•    Website evaluation and conversion

DPA is committed to upholding the highest standards of our industry.  We are active members of the:

•    Council of American Survey Research Organizations (CASRO)
•    Marketing Research Association (MRA)
•    American Marketing Association (AMA)
•    Travel and Tourism Research Association (TTRA)

We monitor the trends and activities in the tourism world as members of the:

•    Travel Industry Association of America (TIA)
•    Southeast Tourism Society (STS)
•    Cultural and Heritage Tourism Association (CHTA)

So what can DPA do for your business? Call us today at 207-985-7660 or click here.

“DPA is the only choice for a research company.  The team is professional, thorough, and timely – they take the time to get to know your business and truly understand what insight you wish to gain from the final outcome of your research.  They help you craft the perfect questions then seamlessly facilitate your project.  In the end, they assist you with analyzing the results that will guide your business in the future.”

Lynn Tillotson, President and CEO
The Greater Portland, Maine Convention and Visitors’ Bureau