RESEARCH TIPS FROM A DATA GEEK – Qualitative and Quantitative Research – What’s The Difference?

In the world of research, people use the terms qualitative and quantitative research, but the meaning of those terms can be confusing.  This RESEARCH TIPS FROM A DATA GEEK post explains what those terms mean. In the last Research Tips from a Data Geek we defined market research for you. Market research helps you anticipate.. read more →

Finding New Customers With Marketing Research: A MINI CASE STUDY

Tom was a business owner who had a successful chain of restaurants, but wanted to attract more customers. Using marketing research, Tom was able to identify likely new customers and understand why they had not yet visited.  Tom’s story illustrates that marketing research doesn’t need to be complicated to be effective.  The key to success.. read more →

TRAVEL & TOURISM – “Don’t Miss” Advice for Destination Marketers from DMAI2013

The recent Destination Marketing Association International (DMAI) convention in Orlando gathered a savvy group of destination marketers for shared learning and networking. Recurring in many conversations I had with attendees and presenters alike were the following key themes. Keep these in mind as you plan your destination’s priorities for the coming months  – 1. Strategy.. read more →

Big Data Paralysis: 3 Tips for Avoiding the Trap

In a recent article in Inc. magazine, Margaret Heffernan shares the cautionary tale of a small company that invested for the first time in database marketing, only to find themselves drowning in “big data.”  They were saddled with data paralysis and found themselves on a never-ending quest for that missing piece of information – “If.. read more →

Join us for the AMA’s Advanced Research Techniques Forum

Join us for the AMA’s Advanced Research Techniques Forum – June 24th – 27th Seattle, WA The growth of our Practical Analytics™ service will be showcased in Seattle at the American Marketing Association’s ART Forum in Seattle.  John Leggett and Kevin Knight were selected to discuss their paper, An Exploration of Typing Tool Techniques.  Come.. read more →