The Secret to Getting More Out of Customer Satisfaction Research

If you’re being called upon to revamp or introduce a results-driven customer satisfaction research program, you are not alone. Over time, customer satisfaction programs can come to focus primarily on operational metrics, such as availability of merchandise or how quickly service calls are answered, as key performance metrics.   But when trying to diagnose business performance.. read more →

RESEARCH TIPS FROM A DATA GEEK – Qualitative and Quantitative Research – What’s The Difference?

In the world of research, people use the terms qualitative and quantitative research, but the meaning of those terms can be confusing.  This RESEARCH TIPS FROM A DATA GEEK post explains what those terms mean. In the last Research Tips from a Data Geek we defined market research for you. Market research helps you anticipate.. read more →

Finding New Customers With Marketing Research: A MINI CASE STUDY

Tom was a business owner who had a successful chain of restaurants, but wanted to attract more customers. Using marketing research, Tom was able to identify likely new customers and understand why they had not yet visited.  Tom’s story illustrates that marketing research doesn’t need to be complicated to be effective.  The key to success.. read more →

RESEARCH TIPS FROM A DATA GEEK – Market Research Helps You Anticipate Your Customers’ Needs

What is Market Research? Market Research is the process of gathering and analyzing data in order to predict what people will do, what people like, and what they want. This research is conducted in a variety of ways, which include customer surveys, focus groups, and analyzing big data. By asking the right questions and making.. read more →

RESEARCH TIPS FROM A DATA GEEK – A new series from DRI

It’s the information age, and you know what that means: data, numbers, and research. More and more, our organizations are data driven; we are all asked to filter through a plethora of input, which can be overwhelming. The jargon and technical terms you run into can be confusing, and if you are new to this.. read more →

The Promise of and Current Need for Segmentation Studies

Over the past couple of months, the team here at DRI has been busy conducting more consumer segmentation studies for clients. This is a welcome development, as I believe it is a sign that businesses have started to recover from the recession and that it’s a perfect time for companies to get the in-depth understanding.. read more →

Survey Shows Tough economy reveals the value in store brands, coupons

I’ve been very pleased with the reception we received to the DRI/Thinkvine Q2 2009 Shopper Study. We had great attendance at our webinar, as well as follow-up press. I really enjoyed Richard Lee’s take on the study in the 7/31/09 Stamford Advocate. Shoppers are telling us that their attitudes toward shopping have changed, and they are using coupons, sales and store brands more often. read more →

Digital Research & ThinkVine to co-present “Grocery Shopper Behavior Q2 2009” on a July 15th live webinar

CINCINNATI, OHIO – Digital Research, a marketing research firm, and ThinkVine, an analytics services provider, will reveal their unprecedented findings “Grocery Shopper Behavior Q2 2009” during a live webinar taking place July 15th, 2009 at 1:00PM Eastern. read more →

The Knot Inc. releases highlights from its 2008 Registry Study

The nation’s leading wedding resource, The Knot Inc., announces highlights from its summer 2008 registry study executed by Digital Research, Inc. Read the press release here: First and Largest Comprehensive Bridal Registry Study Released by The Knot Market Intelligence The Knot Inc. Study Provides Unparalleled Insight Into Today’s Wedding Registry read more →

Betty Crocker Kitchens’ study scooped at FoodProcessing.com

FoodProcessing.com’s News & Trends editor Diane Toops reflects on the results of the “How America Cooks II” survey, which Digital Research, Inc. executed for Betty Crocker Kitchens. Toops Scoops: Young cooks look for ‘easy wow’ FoodProcessing.com Cooking is an option, not an obligation for 20-Something cooks; but they want to improve their cooking skills. read more →