Well, it’s been a journey — eleven years to be precise. That’s the first time Digital Research was nominated for the EXPLOR Award, when it was first conferred by the University of Wisconsin. EXPLOR has changed ownership since then, first to the AMA and now IIR — and we followed along from owner to owner, from conference to conference. As a company dedicated to providing fresh perspectives in marketing research, we are continually drawn to this award that celebrates innovation in our industry.
Archive for the ‘Research Trends’ Category
Journey to the Center of EXPLOR
Thursday, November 11th, 2010
Digital Research, Inc. and American Water vie for Top Honors in 2010 EXPLOR Awards
Tuesday, November 2nd, 2010
Kennebunk, ME November 2, 2010 Digital Research, Inc., headquartered in Kennebunk and its client, American Water, today announced that the companies will together contend for the 2010 EXPLOR Awards, as one of three finalists to present its market research case study. Awards will be conferred during The Market Research Event scheduled for November 8-10, 2010 in San Diego (www.themarketresearchevent.com). (more…)
Going to the QRCA 2010 Annual Conference in Philadelphia, PA Oct 13-15?
Tuesday, September 7th, 2010Jane Mount of Digital Research, Inc. (DRI) will present “From Bedrock to MROC-Market Research Online Communities:  An Evolution in Qualitative Research.â€
Please join us at the conference for an informative, educational journey into the history of Market Research Online Communities (MROC’s), and how this new technology is being leveraged to conduct market research.
Date:Â Â Â Â Â Â Â Â Â Â Â Â Â Thursday, October 14, 2010
Time:Â Â Â Â Â Â Â Â Â Â Â Â Â Â 10:15 A.M. – 11:45 A.M.
Just as Web 2.0 has changed the way we interact with each other, the increasing popularity of social networks and its applications are also changing the face of marketing research.
Our very own Jane Mount of Digital Research, Inc. (DRI) will discuss the pros, cons and unique considerations for this new method of conducting qualitative research.Â
MROCs – Qual or Quant? Let’s let a pint decide!
Tuesday, April 13th, 2010I’ve been following an interesting discussion forum started by Ray Poynter in the NewMR Group on Linked In. In this forum, about forty or so of us have been debating the usage of MROCs – are they qualitative or quantitative research? The purists among us (yes, that’s me) stomp our feet and exclaim “Qualitative!†for the polls and surveys run through MROCs have not proven their reliability. Yet, as this user group discussion suggests, are we entering a new dimension of data collection where there is some blurring of qual/quant? A new anthropological species? It’s really no different than what we’ve faced with traditional focus groups (how many voted for that concept?) but on a larger scale.
The Promise of and Current Need for Segmentation Studies
Thursday, March 25th, 2010Over the past couple of months, the team here at DRI has been busy conducting more consumer segmentation studies for clients. This is a welcome development, as I believe it is a sign that businesses have started to recover from the recession and that it’s a perfect time for companies to get the in-depth understanding of their customers that segmentation studies offer. (more…)
