RESEARCH TIPS FROM A DATA GEEK – Qualitative and Quantitative Research – What’s The Difference?

In the world of research, people use the terms qualitative and quantitative research, but the meaning of those terms can be confusing.  This RESEARCH TIPS FROM A DATA GEEK post explains what those terms mean. In the last Research Tips from a Data Geek we defined market research for you. Market research helps you anticipate.. read more →

RESEARCH TIPS FROM A DATA GEEK – Market Research Helps You Anticipate Your Customers’ Needs

What is Market Research? Market Research is the process of gathering and analyzing data in order to predict what people will do, what people like, and what they want. This research is conducted in a variety of ways, which include customer surveys, focus groups, and analyzing big data. By asking the right questions and making.. read more →

RESEARCH TIPS FROM A DATA GEEK – A new series from DRI

It’s the information age, and you know what that means: data, numbers, and research. More and more, our organizations are data driven; we are all asked to filter through a plethora of input, which can be overwhelming. The jargon and technical terms you run into can be confusing, and if you are new to this.. read more →