Big Data Paralysis: 3 Tips for Avoiding the Trap

In a recent article in Inc. magazine, Margaret Heffernan shares the cautionary tale of a small company that invested for the first time in database marketing, only to find themselves drowning in “big data.”  They were saddled with data paralysis and found themselves on a never-ending quest for that missing piece of information – “If.. read more →

Visit Digital Research (DRI) at the first MRGA365 Market Research Capability Event

 The Market Research Capability Event Today July 14 Registration is free 12:00PM – 7:00PM EST Digital Research is excited to exhibit and be part of the first Market Research Capability Event by MRGA365. Registration is free at: About the Conference Join us at the first kick-off event, of The Market Research Capability Event,.. read more →

Digital Research, Inc. Offers Exclusive Use of “Stores to Stoves” Grocery Shopper Online Community Omnibus

Digital Research, Inc. (DRI) is pleased to offer you the use of  “Stores to Stoves,” a grocery shopper omnibus for qualitative research projects. “Stores to Stoves” is based upon our Waggle platform, a private market research online community (MROC) for use in qualitative research. The “Stores to Stoves” MROC Omnibus allows you to engage with grocery.. read more →

Takeaways from the 2011 CASRO Technology Conference

The CASRO Technology Conference proved inspirational yet again this year with a host of speakers and topics grounded in the present, yet reaching for the future. A few key themes I thought were worth noting: It’s “Mobile Mania!” — It seemed as though most of the speakers had something to add on the importance of.. read more →

Jane Mount to Discuss MROCs at CASRO Technology Conference in NYC, June 2-3

Jane Mount, President of Digital Research, Inc. will discuss Market Research Online Communities (MROCs) at the CASRO Technology Conference. Please join us at the conference for an informative, moderated, panel discussion about Market Research Online Communities (MROCs). read more →

Journey to the Center of EXPLOR

Well, it’s been a journey — eleven years to be precise. That’s the first time Digital Research was nominated for the EXPLOR Award, when it was first conferred by the University of Wisconsin. EXPLOR has changed ownership since then, first to the AMA and now IIR — and we followed along from owner to owner,.. read more →

Going to the QRCA 2010 Annual Conference in Philadelphia, PA Oct 13-15?

Jane Mount of Digital Research, Inc. (DRI) will present “From Bedrock to MROC-Market Research Online Communities:  An Evolution in Qualitative Research.” Please join us at the conference for an informative, educational journey into the history of Market Research Online Communities (MROC’s), and how this new technology is being leveraged to conduct market research. Date:              .. read more →

MROCs – Qual or Quant? Let’s let a pint decide!

I’ve been following an interesting discussion forum started by Ray Poynter  in the NewMR Group on Linked In.  In this forum, about forty or so of us have been debating the usage of MROCs — are they qualitative or quantitative research?  The purists among us (yes, that’s me) stomp our feet and exclaim “Qualitative!” for.. read more →

The Promise of and Current Need for Segmentation Studies

Over the past couple of months, the team here at DRI has been busy conducting more consumer segmentation studies for clients. This is a welcome development, as I believe it is a sign that businesses have started to recover from the recession and that it’s a perfect time for companies to get the in-depth understanding.. read more →

Using Open Communities for Market Research – Caveat Emptor

Late last week an old colleague of mine — Tamara Barber, Data Analyst at Forrester Research — contacted me and told me that she is writing a research document on how to use social media for listening in a way that adds value to the MR role. I’m looking forward to seeing the piece because.. read more →