New Insights from Past Research

Time and resources are often the enemy of corporate research departments.  Are you being asked to do more with less?  Not only do you have to meet the demands of current information needs, but you have to investigate all the new trends in research – from social media measurement to eye-tracking to mobile.  Sometimes it.. read more →

Segmentation Typing Tools

Are you planning a new customer/market segmentation study?  If so, discuss with your vendor, prior to conducting the study, its plans for developing the typing tool so you can be sure you will be able to reap the maximum benefit from this study.  Unfortunately, the typing tool is often treated as an afterthought, but a.. read more →

Join us for the AMA’s Advanced Research Techniques Forum

Join us for the AMA’s Advanced Research Techniques Forum – June 24th – 27th Seattle, WA The growth of our Practical Analytics™ service will be showcased in Seattle at the American Marketing Association’s ART Forum in Seattle.  John Leggett and Kevin Knight were selected to discuss their paper, An Exploration of Typing Tool Techniques.  Come.. read more →

Bargains, exchange rates drive Canadians to Maine to shop and stay

ate last October, James Gerety, general manager of the Bangor Mall, was driving on Bangor Mall Boulevard after leaving work, when he witnessed a Kodak moment: a sports utility vehicle with New Brunswick license plates chock full of shopping bags. So, at the next stop light, he pulled up close and snapped a picture with.. read more →

DPA to Continue Maine Tourism Research Program

Kennebunk, ME  January 12, 2012 – DPA, the travel & tourism brand of Digital Research, Inc., headquartered in Kennebunk, ME, today announced that it has again been awarded the research  contract with the Maine Office of Tourism (MOT)  to measure visitation to Maine as well as the economic impact of that visitation.  In addition to.. read more →

Digital Research, Inc. Adds to Staff

Kennebunk, ME: Digital Research, Inc., (DRI), a Maine-based full-service marketing research firm, announces the addition of two professional staff at its Kennebunk location. Tony Pagliocco has joined DRI as Director of Technology, responsible for the technical infrastructure of the organization. Prior to joining DRI, he was Director of Product at EmpowHER.com, as well as the.. read more →

Visit DRI at the MRA Corporate Researchers Conference

  Coming to Chicago for the MRA Corporate Researchers Conference? Visit Digital Research, Inc. (Booth #4) to say hello! Play our Logo Game and you could win a Kindle! Ask us about Stores to Stoves, our MROC Omnibus that allows you to engage with grocery shoppers and generate insights into your most pressing questions in.. read more →

Visit Digital Research (DRI) at the first MRGA365 Market Research Capability Event

 The Market Research Capability Event Today July 14 Registration is free 12:00PM – 7:00PM EST Digital Research is excited to exhibit and be part of the first Market Research Capability Event by MRGA365. Registration is free at:  http://marketplace365.com/tradeshows/mrga365/mrga365.html About the Conference Join us at the first kick-off event, of The Market Research Capability Event,.. read more →

TechMaine Names Digital Research, Inc. Gazelle Company of the Year

Kennebunk, ME  June 30, 2011 — Digital Research, Inc., headquartered in Kennebunk, ME, today announced that it has won the prestigious Gazelle Company of the Year Award from TechMaine: The Technology Association of Maine.  The award, presented to the company that, through innovation in products, services or business approach, has emerged from its start-up phase.. read more →

Digital Research, Inc. Named a Finalist in TechMaine’s 2011 Technology Awards

Digital Research, Inc. has been named a finalist in TechMaine’s 2011 Technology Awards, in the category of Gazelle Company.  These annual technology awards recognize the accomplishments of the state’s technology sectors over the past year, and present awards to Maine’s top technology companies and individuals.  The Technology Awards Gala and presentation take place on June.. read more →