The Secret to Getting More Out of Customer Satisfaction Research

If you’re being called upon to revamp or introduce a results-driven customer satisfaction research program, you are not alone. Over time, customer satisfaction programs can come to focus primarily on operational metrics, such as availability of merchandise or how quickly service calls are answered, as key performance metrics.   But when trying to diagnose business performance.. read more →

RESEARCH TIPS FROM A DATA GEEK – Qualitative and Quantitative Research – What’s The Difference?

In the world of research, people use the terms qualitative and quantitative research, but the meaning of those terms can be confusing.  This RESEARCH TIPS FROM A DATA GEEK post explains what those terms mean. In the last Research Tips from a Data Geek we defined market research for you. Market research helps you anticipate.. read more →

Finding New Customers With Marketing Research: A MINI CASE STUDY

Tom was a business owner who had a successful chain of restaurants, but wanted to attract more customers. Using marketing research, Tom was able to identify likely new customers and understand why they had not yet visited.  Tom’s story illustrates that marketing research doesn’t need to be complicated to be effective.  The key to success.. read more →

RESEARCH TIPS FROM A DATA GEEK – Market Research Helps You Anticipate Your Customers’ Needs

What is Market Research? Market Research is the process of gathering and analyzing data in order to predict what people will do, what people like, and what they want. This research is conducted in a variety of ways, which include customer surveys, focus groups, and analyzing big data. By asking the right questions and making.. read more →

RESEARCH TIPS FROM A DATA GEEK – A new series from DRI

It’s the information age, and you know what that means: data, numbers, and research. More and more, our organizations are data driven; we are all asked to filter through a plethora of input, which can be overwhelming. The jargon and technical terms you run into can be confusing, and if you are new to this.. read more →

Big Data Paralysis: 3 Tips for Avoiding the Trap

In a recent article in Inc. magazine, Margaret Heffernan shares the cautionary tale of a small company that invested for the first time in database marketing, only to find themselves drowning in “big data.”  They were saddled with data paralysis and found themselves on a never-ending quest for that missing piece of information – “If.. read more →

FOR AGENCIES, 2 Key Steps to Creating a Shared Language of Success

Have you ever tried to have a conversation with someone who doesn’t speak your language? If so, you know that much of your time is spent trying to find shared terms or gestures that can be understood by both parties. Does pointing down the road mean that’s where you’re going, or that’s where you came.. read more →