Archive for the ‘Blog’ Category

TechMaine Names Digital Research, Inc. Gazelle Company of the Year

Thursday, June 30th, 2011

Kennebunk, ME  June 30, 2011 — Digital Research, Inc., headquartered in Kennebunk, ME, today announced that it has won the prestigious Gazelle Company of the Year Award from TechMaine: The Technology Association of Maine.  The award, presented to the company that, through innovation in products, services or business approach, has emerged from its start-up phase to become a solid presence in the marketplace, recognizes Digital Research’s achievements in Marketing Research. (more…)

Takeaways from the 2011 CASRO Technology Conference

Friday, June 3rd, 2011

The CASRO Technology Conference proved inspirational yet again this year with a host of speakers and topics grounded in the present, yet reaching for the future. A few key themes I thought were worth noting:

  • It’s “Mobile Mania!” — It seemed as though most of the speakers had something to add on the importance of mobile — mobile surveying, mobile community access, mobile reporting access. The key challenge will be in keeping to a strict guideline of short surveys for mobile applications and to design mobile survey techniques that can span multiple mobile platforms. (more…)

Another Auld Lang Syne

Thursday, December 30th, 2010

That week between Christmas and New Year’s is typically quiet — half the staff is on vacation, the telephones are quiet, clients are stuck in snow storms in Manhattan. I am in the office this week to finish up some projects, cover for vacationing employees and attend to any end of year ‘closing of the books’ needs. I also have a minute or two for reflection.

I reflect on the year now winding down, and ponder what is to come. How was 2010? Despite continuing stories of economic stress, Digital Research has had much to celebrate. Sales were strong. We brought on more new clients this year than we have in recent memory. We continued to work with the clients who we love and have gotten to know and appreciate over the years. We won an industry award (EXPLOR, that is). We spoke at four different industry conferences, published articles and taught webinar classes. Yes, a lot to celebrate, and so much for which to be grateful. (more…)

Journey to the Center of EXPLOR

Thursday, November 11th, 2010

Well, it’s been a journey — eleven years to be precise. That’s the first time Digital Research was nominated for the EXPLOR Award, when it was first conferred by the University of Wisconsin. EXPLOR has changed ownership since then, first to the AMA and now IIR — and we followed along from owner to owner, from conference to conference. As a company dedicated to providing fresh perspectives in marketing research, we are continually drawn to this award that celebrates innovation in our industry.

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Digital Research, Inc. and American Water vie for Top Honors in 2010 EXPLOR Awards

Tuesday, November 2nd, 2010

DRI&ExplorLogo

Kennebunk, ME November 2, 2010 Digital Research, Inc., headquartered in Kennebunk and its client, American Water, today announced that the companies will together contend for the 2010 EXPLOR Awards, as one of three finalists to present its market research case study. Awards will be conferred during The Market Research Event scheduled for November 8-10, 2010 in San Diego (www.themarketresearchevent.com). (more…)