27 Feb 2007

Betty Crocker Kitchens’ study scooped at FoodProcessing.com

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FoodProcessing.com’s News & Trends editor Diane Toops reflects on the results of the “How America Cooks II” survey, which Digital Research, Inc. executed for Betty Crocker Kitchens.

Toops Scoops: Young cooks look for ‘easy wow’
Cooking is an option, not an obligation for 20-Something cooks; but they want to improve their cooking skills.


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