Finding New Customers With Marketing Research: A MINI CASE STUDY

Tom was a business owner who had a successful chain of restaurants, but wanted to attract more customers. Using marketing research, Tom was able to identify likely new customers and understand why they had not yet visited.  Tom’s story illustrates that marketing research doesn’t need to be complicated to be effective.  The key to success.. read more →

TRAVEL & TOURISM – “Don’t Miss” Advice for Destination Marketers from DMAI2013

The recent Destination Marketing Association International (DMAI) convention in Orlando gathered a savvy group of destination marketers for shared learning and networking. Recurring in many conversations I had with attendees and presenters alike were the following key themes. Keep these in mind as you plan your destination’s priorities for the coming months  – 1. Strategy.. read more →

Big Data Paralysis: 3 Tips for Avoiding the Trap

In a recent article in Inc. magazine, Margaret Heffernan shares the cautionary tale of a small company that invested for the first time in database marketing, only to find themselves drowning in “big data.”  They were saddled with data paralysis and found themselves on a never-ending quest for that missing piece of information – “If.. read more →

FOR AGENCIES, 2 Key Steps to Creating a Shared Language of Success

Have you ever tried to have a conversation with someone who doesn’t speak your language? If so, you know that much of your time is spent trying to find shared terms or gestures that can be understood by both parties. Does pointing down the road mean that’s where you’re going, or that’s where you came.. read more →

New Insights from Past Research

Time and resources are often the enemy of corporate research departments.  Are you being asked to do more with less?  Not only do you have to meet the demands of current information needs, but you have to investigate all the new trends in research – from social media measurement to eye-tracking to mobile.  Sometimes it.. read more →

Segmentation Typing Tools

Are you planning a new customer/market segmentation study?  If so, discuss with your vendor, prior to conducting the study, its plans for developing the typing tool so you can be sure you will be able to reap the maximum benefit from this study.  Unfortunately, the typing tool is often treated as an afterthought, but a.. read more →

Join us for the AMA’s Advanced Research Techniques Forum

Join us for the AMA’s Advanced Research Techniques Forum – June 24th – 27th Seattle, WA The growth of our Practical Analytics™ service will be showcased in Seattle at the American Marketing Association’s ART Forum in Seattle.  John Leggett and Kevin Knight were selected to discuss their paper, An Exploration of Typing Tool Techniques.  Come.. read more →

Bargains, exchange rates drive Canadians to Maine to shop and stay

ate last October, James Gerety, general manager of the Bangor Mall, was driving on Bangor Mall Boulevard after leaving work, when he witnessed a Kodak moment: a sports utility vehicle with New Brunswick license plates chock full of shopping bags. So, at the next stop light, he pulled up close and snapped a picture with.. read more →

The Promise of and Current Need for Segmentation Studies

Over the past couple of months, the team here at DRI has been busy conducting more consumer segmentation studies for clients. This is a welcome development, as I believe it is a sign that businesses have started to recover from the recession and that it’s a perfect time for companies to get the in-depth understanding.. read more →

The Bright Side of a Cool, Wet Summer

The weather up here in New England was pretty miserable throughout June and July. Only in August did we experience anything remotely close to traditional summer weather. Even then we had two consecutive weekends where the weather was nice (finally) but many ocean beaches were closed due to tropical storms spinning off the coast, causing.. read more →