Practical Analytics

Practical – adj – of, involving, or concerned with experience or actual use; not theoretical

In business, perhaps more than in any other area, information is power. The more you know about your customers, the better positioned you are to determine the right actions that will grow your business.

While sales figures can be a good starting point, the best business analysis digs deeper into the intelligence behind the numbers. And while you know your business better than anyone, that type of in-depth research is probably not your strength.

But it is our strength.

Best of all, we provide this deep analysis with a human touch. DRI’s Practical Analytics team partners with you every step of the way to create a customized, result-oriented approach that ensures our data and analysis fit your business. In other words, we deliver information that’s vital to growing your bottom line.

Our knowledgeable and friendly team is always easily accessible to answer questions, refine the research process – whatever your need, we’re here to help.

Unlike some research firms, we won’t hand you a mountain of data that may then require expert interpretation and analysis. As the name suggests, our Practical Analytics team provides you with information that’s, well, practical.

Long story short: we’ll provide you with actionable intelligence and advice you can implement today.

DRI’s Practical Analytics services include:

•    Demand forecasting
•    Market and Customer Segmentation
•    New Product Screening
•    Key Driver Analysis
•    Conjoint/Choice Modeling
•    Product/Line Optimization
•    Marketing Mix Modeling
•    Pricing Studies

To learn more about what our Practical Analytics services can do for your business, call us today at 207-985-7660 or click here.