Jane Mount of Digital Research, Inc. (DRI) will present “From Bedrock to MROC-Market Research Online Communities:  An Evolution in Qualitative Research.”

Please join us at the conference for an informative, educational journey into the history of Market Research Online Communities (MROC’s), and how this new technology is being leveraged to conduct market research.

Date:               Thursday, October 14, 2010
Time:               10:15 A.M. – 11:45 A.M.

Just as Web 2.0 has changed the way we interact with each other, the increasing popularity of social networks and its applications are also changing the face of marketing research.

Our very own Jane Mount of Digital Research, Inc. (DRI) will discuss the pros, cons and unique considerations for this new method of conducting qualitative research. 

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