I’ve been following an interesting discussion forum started by Ray Poynter  in the NewMR Group on Linked In.  In this forum, about forty or so of us have been debating the usage of MROCs – are they qualitative or quantitative research?  The purists among us (yes, that’s me) stomp our feet and exclaim “Qualitative!” for the polls and surveys run through MROCs have not proven their reliability.  Yet, as this user group discussion suggests, are we entering a new dimension of data collection where there is some blurring of qual/quant?  A new anthropological species?  It’s really no different than what we’ve faced with traditional focus groups (how many voted for that concept?) but on a larger scale.

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