As a cognitive psychologist practicing marketing research, the world of neuromarketing is especially exciting to me. In fact, it gives me a sense of being “home.” Like many, I have an insatiable curiousity with the methodologies/technologies being employed in consumer research, but also a great deal of skepticism. (more…)
Archive for October, 2009
Exploring Neuromarketing
Wednesday, October 21st, 2009
Its ‘Back to the Basics’ for Holiday Shopping Say Our Market Research Online Community Members
Tuesday, October 20th, 2009This month we asked our Finance Waggle market research online community members to elaborate on how they expect to behave during the holidays with regard to:
- Gift giving
- Entertaining
- Spending
- Shopping
Their comments give us insight into what the 2009 holiday shopping season may be like. Based on our community members comments, if we had to give one overarching label to this year’s upcoming holiday shopping season, it would be “Back to the Basics.” (more…)
The Bright Side of a Cool, Wet Summer
Monday, October 19th, 2009The weather up here in New England was pretty miserable throughout June and July. Only in August did we experience anything remotely close to traditional summer weather. Even then we had two consecutive weekends where the weather was nice (finally) but many ocean beaches were closed due to tropical storms spinning off the coast, causing high surf and riptides (thanks a ton Hurricanes Bill and Danny). (more…)
How is your Internet marketing vocabulary? What today’s Internet acronyms and other terms really mean
Friday, October 16th, 2009Are you keeping up with the ever-growing terminology associated with Internet marketing? Sometimes it can be overwhelming. I recently came across an Internet Marketing Glossary in a newsletter I receive from TRIPinfo.com and thought it was worth sharing. Most are terms specific to Internet marketing but some are multi-channel. You may want to save this list in your favorites as a quick reference!
Marcia Wood
Research Director
Everything I needed to know about Online Communities I learned in Kindergarten
Friday, October 2nd, 2009What are the things that can make an online community great? You’d be surprised how simple it really is.
Be A Good Student
Your community members are the teachers. They will teach you how to best place your product or service in the marketplace, how to position advertising for the most effective reach, and the right (and wrong) things to do to win them over.
Share
Members want to know how their involvement makes an impact. Let them know how they are affecting your product or service. Share results, give them feedback on how they have helped you. They want the information to flow both ways.
Listen (and know when to be quiet)
Your community members have volunteered to spend their time HELPING you. They have a genuine interest in seeing you succeed – after all, they want better products and services, and want to stretch their dollar further. Listen to what they are saying. Take the time to read and understand their comments and suggestions, and let them know they are being heard.
Be Happy
Be enthusiastic about your research. Make your surveys, quizzes, and discussion topics fun. Make incentives fun. Be thoughtful in your survey layout to avoid tedium. Interesting surveys make happy (and chatty) respondents.
Play Fair
Reward your members fairly for the investment they make in contributing to your success. Be realistic about your expectations of their time. Offer worthwhile incentives that truly show your appreciation.
Make Friends
Keep your members engaged. Personalize your communications with them, assign a single manager to be responsible for their care. Consider publishing a newsletter with direct quotes from other members that will add further intimacy to the experience of membership.
Shari Starkey
Applications Specialist/Panel Administrator
